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Basics of Affiliate Marketing
by: Matt Bacak
Whether you realize it or not, if you've been on the Internet
today, you have encountered affiliate marketing. If you have ever
“clicked thru” one site to order something from another, the
first site probably received a portion of the sale. For instance,
independent booksellers have limited shelf space for books. But
they can offer their customers an almost unlimited inventory of
titles by affiliating with companies like Amazon or Powell's. The
more orders, the bigger the affiliate percentage.
Visitors to your site are interested in lots of things that may
or may not be related to your product. But when you know your
customers well, it's simply a matter of affiliating yourself with
sites that offer what they want. What you receive is just a small
percentage of the sale, but it adds up, especially when you
consider that all it costs you is a link on your web page. And
usually, the more sales your affiliate makes from your “click
thru” traffic, the bigger your percentage will be.
The key to success in affiliate marketing is being able to
track referred customers. As an affiliate manager, you want a
system that reliably tracks what you want, with minimal effort on
your part, and without affecting the performance of your site or
server. Over the last few years a variety of technologies and
strategies have been developed in an attempt to improve accuracy,
convenience, and flexibility.
There are at least half a dozen methods, but by far the most
preferred method is Cookie Tracking. It's popular because it makes
tracking affiliate-referred sales so convenient, without
negatively impacting your site. This system writes a small text
file, called a “cookie,” to a user's browser when they click
on an affiliate link. When you are the referring affiliate, the
cookie holds your ID, so that at the merchant's order page, you
get credit for referring the sale. One drawback is that many
computer users disable cookies, although most choose not to, since
their favorite sites require them. One bonus is that the merchant
can save the information, so that even if a customer buys long
after clicking through your site, you still get credit for the
sale.
Affiliate marketing, at its best, is a win-win scenario. It's
an easy way to offer your customers more of what they want, while
you benefit, both in terms of building goodwill and making money.
About The Author
Matt Bacak became "#1 Best Selling Author" in
just a few short hours. Recent Entrepreneur Magazine’s
e-Biz radio show host is turning Authors, Speakers, and
Experts into Overnight Success Stories. Discover The
Secrets http://promotingtips.com
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What Is Affiliate Marketing?
by: Bhavesh Patel
It has become famous for Internet sites who are trying to
make some extra or additional income for their site. Every
day, people get interested to affiliate marketing and want
to make money out of it. But in many cases, these new
affiliates do not fully understand the affiliate world and
make costly mistakes. In other words, affiliate marketing
has often been misunderstood.
One of the common misconceptions that are being associated
about affiliate marketing is “selling”, though selling
is an important activity of affiliate marketing and the
central function of a business operation. Another is that
affiliate marketing is commonly linked with
“advertising”. While the importance of advertising in
marketing a certain product is not to be underestimated,
the fact of the matter is, advertising like selling, is
merely a part of the many functions of marketing.
In affiliate marketing, an affiliate is compensated for
every visitor, subscriber and/or customer provided through
his efforts. The said compensation may be made based on a
certain value for each visit. The most attractive aspect
of affiliate marketing from the merchant’s viewpoint is
that no payment is due to an affiliate until results are
appreciated.
Affiliate marketing is typically being run by affiliate
networks and this affiliate networks are composed of two
functional bodies, the group affiliates and the group
merchants. Each has their special function and role when
it comes to affiliate marketing. The affiliate network
acts as a third party between the merchant and the
associated affiliates. The network provides the technology
to deliver the merchant’s campaigns and offers. The
affiliate network also collects commission fees from the
merchant and then pays the affiliates which are part of
the program.
The merchant is any web site owner that wants or desires
to take advantage of performance based marketing. The
benefits to the merchant are many. First, the merchant
maintains and operates the affiliate program. If it would
be extracted, the merchant needs to do their part by
researching interested affiliate websites to ensure that
they are a good fit for that particular website. Finding a
fit for their merchandise would be the key to more
generated income. The merchant has access to markets and
customers without him spending valuable time searching
out. Banner ads on affiliate sites are not distracting to
the site user. It might produce interest for that product
and drive the consumer to the merchants’ website. It is
also the merchant who decides how much he is willing to
pay for each sale that results from a visitor sent from an
affiliate.
The affiliate or the affiliate marketer also sees a lot of
benefits. The affiliate is a web site owner that promotes
one or more merchants and their affiliate programs.
Affiliate marketing can generate a full-time income for
the affiliate. But this is not an easy task to accomplish.
The affiliate needs to have a better understanding with
the merchant what the commission will be, expected payment
method and time involved in the contract. The affiliate
has also the responsibility to stand for the merchandise
their user based would be most interested in. For example,
if the site has a user base of mainly stay-at-home
mothers, then on-line job openings such as surveys would
be a good match for them. This group would also appreciate
direct links to children’s products and informational
sites. Merchandisers often provide targeted, best-seller
items and personal support to their affiliate. They often
offer sales promotions that will benefit the merchandiser
as well as the affiliate.
Affiliate marketing is a great situation for both the
marketer and the affiliate. If they would work together,
they can be an advantage to both. Plus the fact that it
seems to make sense, it is easy and inexpensive way to
start, and you can be up and running within a few days.
But there is one thing to consider, it is how to get
traffic and make your offer different than all others.
About The Author
Bhavesh PatelFounder of http://netaffiliatebase.com
and http://seodiscussion.blogspot.com.
Learn more about affiliate programs and discover
those incredible techniques of affiliate
marketing. Find out those affiliate programs that
helps you earn lifetime commission and 2nd-tier
income.
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